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The Creative Sherman Tank - New York Times

Veteran of top agencies ( Grey, Saatchi, Digital Kitchen, Woo, Famous Group, Webersh & Wick, Neoganda) and in-house marketing/creative, user experience director of departments from New York to California to Taipei. Expert in user interface design patterns and standard UCD methodologies. Expert execution of ERM: Empirical Research Methods. Strong conceptualization ability, strong visual communication ability, drawing skills, Adobe Master Level, and an accomplished illustrator.

Fluent in all media, DBA Dolph.me (or simply Dolph DieuDonne), independently contract as a team leader or individual contributor for clients including:

  • Samsung
  • Guess Inc./Marciano
  • Nabi Tablet
  • Citibank 
  • Tinder
  • Google/ Venice Beach
  • Bebe
  • Beach Bodies/ P90X, Insanity
  • Toyota
  • K2 Sports
  • Play Station
  • Louis Vuitton
  • Wells Fargo
  • Merry Lynch
  • Walmart

STRATEGY & PLANNING

To start, let’s assess your situation, then clarify your business objectives and communication objectives. Once our strategy is set, we’ll agree upon a project plan — a scope of work, schedule, and budget — to hit your objectives. We’ll truly partner with you, not just tell you what you want to hear (unless it also happens to be true). Our clients appreciate our experience, candor, and realism, getting smart and effective work done on time and budget.

CONTENT STRATEGY & COPYWRITING

Messaging matters. Content is king, from naming and information architecture down to the simplest phrasing of a call-to-action. Words can have deep and varied meaning — and power. And what we edit out can be as important as what we leave in. So we take great care to craft the right words in the right context, to tell your story with just the right mix of wit and wisdom, building connections between your brand and your audience.

UX DESIGN & ART DIRECTION

We create attractive, effective user experiences and visual designs that maximize your message and media investments. There’s no medium or visual challenge — big or small — we haven’t seen before, from art-directing sublime fashion ads for Bebe & Louis Vuitton, to designing the first covergirl.com, branding local nonprofits, animating infographics and data visualization, developing social/mobile ecommerce for Fortune 500 brands, and more.

PHOTOGRAPHY & BRAND IMAGERY

Whether your brand needs custom photography, stock images montaged or altered for your needs, or other compelling visuals from hand-drawn to digital, we’re masters at giving your business a unique, memorable, and very good-looking face.

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User Experience Expert!

One of the youngest digital creatives at Grey World Wide, and the first Interactive Creative Group Head at Grey Interactive; personally designed and co-wrote original covergirl.com, pantene.com, autobuytel.com, pringles.com, twix.com, lizclaiborne.com etc., then led day-to-day creative for 4 years; relocated to Venice Beach, California to run K2 Sports new paintball division and increase brand awareness of their newly acquired brands.

Executive CD/Director & UX Designer at Aviesta. Senior User Experience Director at Availity and Peter Glenn. 

Specialties: Produce/creative-direct integrated, digital/interactive, ecommerce, Direct Response Marketing, retail, shopper marketing, demand generation, loyalty, customer experience, user experience (UX), information architecture (IA), usability; direct mail, DR print, catalog, web, email, video; naming, branding and identity, logos; graphic design, advertising, accomplished photographer art direction; content strategy, visual storytelling, whiteboard messaging, sales enablement; social media, mobile apps, mobile commerce, mobile banking

PHOTOGRAPHY

SKILLS

  • Mentor, expert at driving team building and collaboration
  • Expert visual design definition, direction & execution, interaction design definition
  • Ability to design effort level scoping (LOE, SOW and proposals)
  • Always able to contribute to client relationships as needed per project.
  • Able to collaborate on user experience planning with a lead experience architect
  • Able to consult with clientele and lead experience architect
  • Always researching interaction design trends
  • Expert execution of empirical research methods – ERM
  • Always researching technology trends
  • 8 plus years of user experience design experience for software, web applications which leverage emergent technologies, consumer electronics and mobile devices.
  • Strong conceptualization ability, strong visual communication ability, drawing skills, sketchbook techniques, and accomplished illustrator.
ART-DIRECTION

EXPERIENCE

  • Expert in both HFI and Adaptive Path
  • Understanding of HIG Standards
  • Advanced understanding of universal principals of design.
  • CUA Certified
  • High Production Videographer & Composting Artist
  • Accomplished internationally ­published photographer
  • prolific illustrator & painter.
  • Low fidelity, high-fidelity & interactive prototyping (Axure, Balsamiq, Omnigraffle, others… )
  • 8+ years in UX design – 8+ years of App development both IOS & Android
  • Extensive knowledge of usability testing & info-graphics creation
  • 20+ years of Design & Creative Direction
  • 10+ Years of designing interactive products across web & mobile
  • 16+ years of e-commerce e-mail design A&B testing and best practices
  • 15+ years in a leadership role as member of cross-functional creative team.